LAKELAND, FL – Larry Larsen announces the creation of the Peacock Bass “I formed this association because I saw a need to mesh the avid consumers, industry and destinations into one forum for the betterment of what has become the fastest growing sport fishery in the world,” he explains. “The association was created to unify the world’s avid peacock bass anglers and the outfitters and agents that serve them; to promote conservation of the peacock bass fishery, including responsible utilization and promotion of the world’s greatest freshwater fish; and to offer the most comprehensive, unbiased information base of booking agents, outfitters and destinations around the world.” 

 The organization’s website provides detailed information on the species, informative articles on the Peacock Bass in its Information Central section, details on joining as individual or supporting member, the World Peacock Bass Directory and Books & Products. Individual membership is available to avid peacock bass anglers who want to stay “in the know” of the latest insider information. Supporting Membership is available to outfitters, booking agents and industry manufacturers/companies that wish to participate in the Directory.  

Members will receive a bi-monthly newsletter, ‘The World of Peacock Bass’ with the latest information relative to catching peacock bass throughout the world,” added Larsen, the President and Executive Director, “We’ll have new trip offerings, pro tips, new lures and tackle, outfitter changes, new fly-out operations, lodges under construction, boat renovations, new biological information, and other industry news just as soon as it breaks.”

 Individual members will also receive the World Peacock Bass Directory, a comprehensive research source of destinations, operations, booking agents, outfitters and industry manufacturers that offer peacock bass anglers the best trips, tackle and services. This invaluable reference source is being compiled initially on the PBA website and later will be available in print form.  Members will also receive discounts on Larry Larsen’s Peacock Bass books and many other products.

 Larsen is author of 21 books, including three on peacock bass, and 2,000 magazine articles on fishing, and has amassed almost 50 weeks of fishing for peacock bass. He is working on a fourth title on peacock bass fishing. The Fishing Hall of Fame inductee has set seven line class world records for peacock bass as well as the IGFA all-tackle world record for butterfly peacock. He has traveled with most of the top booking agents and works closely with them to help promote the fishery. Larsen has provided marketing consulting services for both tackle companies and outfitters and has been involved in tackle design and promotion. He is President/Publisher of Larsen’s Outdoor Publishing and  as well as Larsen’s Adventure Travel magazine at that website. 

 For more information check out the website or write PBA, 2640 Elizabeth Place, Lakeland, FL 33813;  Phone (863) 644-3381 or FAX (863) 644-3288;  e mail